New business owners | First time entrepreneurs | Mompreneurs | Side hustlers

What If You Said Goodbye To...

Feeling completely overwhelmed in your business

Wasting hours on YouTube with How To Videos only to feel more stuck

Sales gurus pitching you their bait and switch BS without providing real value

Multi-step, complex funnels that never lead to a sale

And Instead Started...

Waking up every day with a clear plan of action to grow your business and make money

Feeling confident in your decision-making, knowing you're on the path to long term success

Knowing how to track your numbers and use data to make good business decisions

Being prepared for the next big opportunity because you're running a business that feels lightweight and easy

Take a peek inside: 

I've spent 12 years learning the hard way how to start, run and grow a business...and this is what I'd wish I'd known then.

I started my first company in 2007. It was a handmade jewelry business and I would set up at coffee shops, art galleries and anywhere else that would let me haul my trunk of handmade goodies around. 

As word of my work started to spread I remember the first time I thought "I should try to sell online!"

Boy was I naive - I had no idea what I wanted in a website, how email marketing worked, what eCommerce entailed, how to write an About page or what to price my work or how to set up shipping or wholesaling or any of it. Remember, this is 2007 - Google was still new and the idea of a "Digital Strategist" hadn't been born yet. 

Those early days were just so hard - I would spend hours talking to folks, searching for the right answers for "how to market my business" or searching for the latest trends in "handmade jewelry". 

And ya know what? It didn't always work.  I wish I could tell you that my first business was a wild success and that I made millions by "cracking the Etsy code" or any other such nonsense. But I didn't - what I can tell you is that I learned the right  way to run a bespoke handmade business and I learned a helluva lot about what not to do.

And so how did I make the leap from "handmade jewelry" to co-founder of a six figure technology company? Grab a cup of coffee - I'll be brief. 

In short, I learned a sh*tton over all of those years following other people's advice about what worked, what didn't and what just doesn't make sense. I also stuck with that thing called the internet - and word started to spread that I was the one to talk to if you were a creative or new business owner looking to get into the online marketing world.  That was over a decade ago and in working with 1000s of business owners in that time, I've never lost touch with just how freakin' hard it is to build a business online (or really anywhere, frankly).

I've made it my quest to help as many people as I can avoid all of the expensive mistakes that I made - mistakes that left me broke, crying to my partner and generally feeling like a total failure even though I knew  that I had something worth sharing with the world. 

I believe that every idea is worth pursuing and that market demand should determine your success - not your ability to yell louder than the person next to you or dump 100000s of your savings account dollars into half-baked, watered down, "internet guru" nonsense.

And that's why I wrote The Start Somewhere Playbook - it's the resource guide I wished I'd had when I was just starting out because it would have saved me literally thousands of hours of frustration and angst if I'd just had a resource like this one. 

Starting a business is hard - let's do it together.